The re-launch of Comcast's new service will change the name from Stream to Xfinity Instant TV service. "There is significantly more upside and profitability in going deeper and deeper into our base first versus following a video-only offering OTT". According to Reuters, Comcast plans to relaunch its streaming service, now called Stream, under a new name and make it available everywhere Comcast is offered across the US.
A source confirmed that Comcast's cloud DVR service will be included with Xfinity Instant TV, as it is today in the ongoing trials in Boston and Chicago. The price point will go up to $40, with sports channels like ESPN, and Spanish networks including Telemundo and Univision, added as extra programming packages.
Xfinity Instant TV will target high-speed Internet subscribers who can not afford or do not want to pay for bigger cable bundles, Reuters said.
Xfinity Instant TV is anticipated to launch in Q3 2017.
Comcast has a trial run underway for a service dubbed Stream in select cities in five states - Michigan, Indiana, New Hampshire, Illinois, and MA.
In the meantime, Comcast's stock was trading at$ 37.11 a fall of $0.27 or 0.72%.
Comcast has not yet commented on this report so there hasn't been an official confirmation or denial from the company about this yet. The hope is that eventually, customers who like Comcast's streaming TV offering can be convinced to upgrade to the standard X1 pay-TV platform. This video streaming service is priced at $15 per month in these states. This will violate net neutrality, but only in concept, not in law, notes The Verge. This could potentially give Comcast an advantage over other players in the segment - as competitors such as Netflix's services could count against these users' data caps (where applicable).
Xfinity Instant TV is expected to be available in the third quarter to more than 50 million homes within Comcast's footprint, which includes cities such as Philadelphia, Washington, D.C., and Chicago. However, it is worth noting that it will be available across the U.S. unlike Stream, which has its presence in just certain cities within five states.