You'll be able to issue all the usual Alexa commands to the Fire TV Stick as well, which is handy if you don't have an Echo. Any existing voice remotes will now become Alexa remotes, allowing you to use the AI assistant regardless of your hardware.
You'll be able to use Alexa across the many apps available for the Fire TV Stick, saying "Alexa, open Netflix" or "Alexa, find musicals".
The new Fire TV Stick has been completely redesigned, with a quad-core processor and faster Wi-Fi.
Amazon's voice assistant has finally arrived on British television screens, with the latest edition of its Fire TV stick.
The move was announced on the same day that Google Home, the tech giant's answer to Amazon Echo, went on sale in the UK. Not only that, but a number of Amazon devices are getting updates that add Alexa support.
Alexa will also be able to read the news to viewers and will be able to carry out chores, such as setting reminders.
Alexa power users (and CNET) will point out that this voice-enabling capability was rolled out a year ago, but the new big change here is about semantics.
Fire TV now features an overhauled Netflix-type user interface - called the Cinematic UI (pictured) - that is created to make finding movies and TV shows easier.
The newest model, which costs £39.99 and is 30 per cent faster than its predecessor, is available to buy now.
In addition to launching the new Fire TV Stick in the UK, Amazon also announced a software update that will bring Alexa to all Fire TV devices in the UK.
The new update will be rolling out to customers today.
The digital assistant is always learning and developers are continually updating its software.
We've got new skills!