Burger King's new ad forces Google Home to advertise the Whopper

An employee assists a customer at the drive-through of a Burger King restaurant

Wikipedia, meanwhile, has yet to put the Whopper page accessed therein under lockdown, but its edit page shows a war of updates, libelously accusing the burger of containing everything from rats and toenail clippings to people.

Perhaps unsurprisingly, some folks on the internet haven't taken so kindly to Burger King's commercial, considering the ad invasive or annoying.

Voice-powered digital assistants such as Google Home and Amazon's Echo have been largely a novelty for consumers since Apple's Siri introduced the technology to the masses in 2011. Being able to distinguish between two or more voices in the home is useful for tailoring the services to personal preferences, but could also help prevent this type of device hijacking.

Fast-food chain Burger King said on Wednesday it will start televising a commercial for its signature Whopper sandwich that is created to activate Google voice-controlled devices, raising questions about whether marketing tactics have become too invasive.

"There's a law of diminishing returns here".

Burger King didn't immediately respond to a request for comment.

It's not the first time virtual assistants have been activated by the television - to the profound annoyance of users.

And maybe the funniest of all, when Alexa accidentally ordered a small girl a dollhouse and four pounds of cookies, it made the news, then the news broadcast accidentally triggered reactions from devices in the homes of those watching the broadcast. So, they've chose to have your Google Home, or other Google device do most of the work and advertise for them.

Google Home owners, your smart speaker was almost hijacked today by an ad.

We can only assume that in using the word "guests" he also means the millions of people with compatible devices that wouldn't choose to eat a Whopper for said King's ransom. Should companies try to break through your TV to continue their advertising via your connect devices?

Google said in a statement at the time that this was not an ad, but an experimental My Day feature that will "sometimes call out timely content". That should make you want to rush out and get one, surely.

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