This includes pop-ups and auto-playing video ads, in addition to other ad types. This feature, Wall Street Journal reports, would be turned on by default. Google wouldn't be aiming to eliminate advertising altogether, but a side-benefit for consumers might be the institution of more user-friendly acceptability standards for ads - if you turn off your ad blocker for a second, you'll find it's gotten pretty bad out there.
The ad-blocking step may seem counter-intuitive given Google's reliance on online advertising revenue, but the move is a defensive one, people familiar with the plans said.
The Interactive Advertising Bureau, an industry trade group of which Google is a member, has likened the cottage industry of ad-blocking companies to "highway robbery", "terrorists", and "inner city crack dealers" on various occasions.
This may be a warning bell for site owners who 'might be required to ensure all of their ads meet the standards, or could see all advertising across their sites blocked in Chrome.' Once implemented, the ad-block feature will be made compatible for both the desktop and mobile versions of Chrome. While this sounds like good news, we should remind you guys that Google is part of AdBlock Plus' "Acceptable Ads" program, meaning that Google pays to have its ads whitelisted by the ad blocker. To beat the ad blockers, Google must become an ad blocker. Most of the websites on the Internet rely on advertisements to generate their revenue and keeps the lights on, so to speak. This would give Google control over the ad-blocking market, the ad industry as a whole, and even over its competitors, which offer numerous "unacceptable ad" formats the coalition is targeting. As ad-blockers have gotten more robust, ads have gotten more and more obnoxious.
What are your thoughts on a built-in ad-block tool in Chrome?
The ad blocker would be part of the Google Chrome Browser, which is the most popular browser in the USA according to a January report from the federal government's Digital Analytics Program.