Sears Begins To Sell Kenmore Brand Appliances On Amazon

Sears says Kenmore products now available on Amazon; shares spike 13%

Alexa is popping up in more and more smart home devices, as Amazon makes a play to become the voice-controlled home operating system.

For example, consumers can tell their Alexa smart speaker to set the air conditioner for a specific temperature. Or with the remote that came with your air condition that always gets misplaced. The move comes with the integration of the full line of Kenmore Smart appliances with Amazon Alexa.

Another thing getting investors pumped up was the announcement that Kenmore appliances will be integrated with Amazon's artificial intelligence system, Alexa.

The company's Sears Home Services and Innovel Solutions units will supply service for delivery, installation, and extended product protection for Kenmore products sold on Amazon.

This deal with Amazon will allow customers to shop and purchase appliances from the comfort of their owns homes.

Sears shares jumped almost 20% after the news, marking perhaps a glimmer of hope for the one-time appliance giant. "We're excited that Kenmore has added Alexa functionality to these products and we think customers will love the convenience of cooling their home, starting their laundry, and more, using only their voice".

A 2014 story from Forbes, however, pointed to the "relative indifference" of millennials toward the Kenmore brand as just one of Sears' problems in more recent history. The S&P 500 index is up almost 14% for the past year.

The iconic Kenmore's brand includes refrigerators, dishwashers, grills and vacuums. And by 1995, 25% of the major appliances sold in the U.S. were Kenmore.

CEO Eddie Lampert said the company's brand will benefit from reaching a wider group of customers.

When Amazon users search for appliances, Kenmore branded products will be among the top brands featured.

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